Newsletter Issues #13-26 at a Glance
- Continued growth: Shot from 3,100 subscribers to 5,150. Still plenty of runway with 260K+ Ipswich residents to reach.
- Strong engagement: Each email averages 60% opens and 18% click-to-open, far above standard newsletter benchmarks.
- Click leaderboard: Our Fun & Games section with polls, trivia and the GuessWhere game claims the most clicks. Spotlights overtook INSIDER/iconic homes this quarter for #2 spot.
🔁 Quarterly Recap
- Issue 13: Rhossilli, Pulse Edition #001
- Issue 14: Ballachulish, Colossal Car Parks of Ipswich
- Issue 15: Notnel, Ipswich’s Priciest Playgrounds
- Issue 16: Toronto, Ipswich–Springfield Rail Line Simplified
- Issue 17: Kyeewa, Ipswich’s Biggest Private Donation
- Issue 18: Brickstone, Ipswich’s Top 15 Nostalgic Spots
- Issue 19: Dorrington, Ipswich’s 12 Conservation Estates
- Issue 20: Glendalough, Ipswich’s Street-name Playbook
- Issue 21: William Berry Residence, Ipswich’s Steepest Streets
- Issue 22: Dougleen, Top 21 Busiest Roads
- Issue 23: Franklyn Vale Homestead, Ipswich’s Tallest Structures
- Issue 24: The Chestnuts, Ipswich’s Economic Engines
- Issue 25: Keiraville, Top 9 Urban Legends
- Issue 26: Idavine, Ipswich’s Forgotten Neighbourhood Names
Here’s your rapid-fire summary of what Ipswich readers actually clicked, voted and shared.
This pulse check uncovers top performers, surprise standouts, and clear signals on what deserves more space & attention.
- Hot sections based on click-share: Fun & games (#1), Spotlight (#2), Insider (#3).
- This quarters most voted on poll: “Pocket Guide to Ipswich” should be the first product made with nearly 400 votes.
- Popular iconic homes based on clicks: Glendalough in Rosewood, Franklyn Vale in Grandchester and Keiraville in Ipswich.
- Spotlight faves based on clicks: Urban legends leads at 16.7% click-to-open.
Scroll down for slide-by-slide highlights.
What are Ipswich Insider’s Most Popular Newsletter Sections?
People click more at the top of emails—attention drops steadily as you scroll down.
Despite that, our mid-email FUN & GAMES section dominates click-share with interactive polls, trivia and the GuessWhere game.
👀 We design the newsletter to keep you engaged from top to bottom.
- The SPOTLIGHT and INSIDER/iconic home section are interesting and desirable so we put them up the top.
- TOP STORIES and HAPPENINGS are down the bottom because placing events last keeps click-aways from draining attention early and makes them easy to find for people ready to go.
Ranking of the most-clicked sections in the newsletter.
- Leader: Fun & Games tops overall engagement by clicks.
- Runner-up: Spotlight consistently lands second.
- Third: Top Stories holds a steady third place.
Our 3 Most Popular Polls By Number of Participants (Last Quarter)
Poll on which product to develop first.
- Winner: Pocket Guide / Field Guide to Ipswich at 64% of votes.
- Insight: Practical, tangible products resonate strongly.
- Next step: Prioritise guide production and launch plan.
Naming preference poll for the pocket guide.
- Preference: “Pocket Guide to Ipswich” at 75.8%.
- Sample: 231 respondents recorded.
- Implication: Clear, simple naming outperforms clever variants.
Most-popular weekender (holiday home) poll (sub-$1m budget).
- Winner: Pottsville shack (about 500 m to the beach) at 33%.
- Theme: Coastal escape beats rural options in appeal.
- Use: Good inspiration for future spotlights/trips content.
Our Most Played Trivia Questions (Last Quarter)
Most-played trivia from recent issues.
- Bremer River: Warrill Creek identified as the main contributor to river flow.
- Vehicles: Ipswich vehicle ownership/usage highlighted in quiz form.
- Shopping Centre: Orion Springfield Central’s build figure referenced for scale.
What Were the Most Popular Ipswich “SPOTLIGHTS”?
Most-popular Spotlight themes by click-to-open rate.
- Urban legends 16.7% click-to-open.
- Steepest streets 11.3% click-to-open.
- Tallest structures 8.9% click-to-open.
What Were the Most Popular Iconic Homes Featured?
Percent of openers who clicked to read more on specific heritage stories.
- Glendalough 9.7% clicked through.
- Franklyn Vale Homestead 9.4% clicked through.
- Keiraville 8.9% clicked through.
What BULLETIN Posters Were Most Clicked?
Most-clicked real-estate posters in the bulletin.
- Augustine Heights premium listing visibility noted.
- Marburg $2.0m+ listing at about 3.1% poster CTR.
- Tallegalla $2.45m listing at about 3.0% poster CTR.
What Top Stories Were Most Interesting?
Most-popular news headlines by headline click rate.
- Purga track pre-opening trials story at about 3.6%.
- CBD food Hello Harry + Nautical Bowls at about 2.6%.
- Yamanto plan townhouse mix: 188 two-storey + 100 three-storey across ~14.5 ha.
Newsletter Community Growth
Community growth snapshot half-way through the year.
- Momentum Population trendline continues up.
- Drivers Housing delivery and local economy underpin growth.
- Relevance Growth stories consistently earn attention.
Do People Actually Read the Newsletter? (Yes)
Email performance overview across the period.
- Opens Average open rate and volume visualised.
- Clicks Share of openers who clicked highlighted.
- Delivery Sends and successful deliveries tracked.
What Events Get Clicked?
Most-clicked weekly event callouts by issue.
- Issue 13 Thriving Seniors: Movie & Mingle topped the week.
- Issue 22 Come From Away dominated the week’s clicks.
- Issue 14 Imbibis Distillery Tour & Tasting led interest.
Rosewood and Marburg Events are Popular…
Patterns across weekly-winner events.
- Markets 5 of 12 winners were markets or outdoor expos.
- Rosewood Shopping trail and creative markets feature often.
- Seasonal Winter/July events delivered outsized interest.
Let’s Look at the Polls: Week-by-Week
