Home Pulse Edition #001

State of Ipswich Insider: Edition #001

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Issues #1-12 at a Glance

  • Rocket growth: from 63 launch-day readers to 3,100 local subscribers in only 12 issues (≈ 3 months). Still plenty of runway with 260K+ Ipswich residents to reach.
  • Strong engagement: each email averages 62 % opens and 24 % click-to-open, far above standard newsletter benchmarks.
  • Click leaderboard: polls & trivia claim the most clicks, heritage-home features rank second, deep-dive Spotlights come in third.

Here’s a 22-slide deck that turns our first dozen newsletters into easy-scan insights.

Track the climb – see the graph of 63 early readers snowballing into 3,100+ locals in barely three months.

Spot the stand-outs – Garowie’s record-setting home clicks, the trivia-night craze, and why weekend markets now rule the events chart.

Read the room – a dozen one-question polls reveal who moved here, where you unwind, and which upgrades you want funded first.

Gauge headline heat – find out which stories pulled a 7 % click-rate.

Peek behind the ads – the Facebook creative, copy and spend that delivered the cheapest new subscribers.

Browse the slides, soak up the numbers, then drop a reply to the email what you’d like to see (or skip) in the next Edition of Pulse.

Wow, you made it to the end!

If you loved that, you’ll love our suburb stat cards:

Explore Suburb Stat Cards